AI as Employees? Company Faces Strong Backlash From Human Workers
miss the mark: to fail to achieve the intended goal or to be unsuccessful
A company called Lattice wanted to treat AI (artificial intelligence) like humans. They said their AI models would have managers and performance goals just like human workers. Many human employees did not like this idea. They felt that treating AI like human workers was dehumanizing.
Sawyer Middeleer an executive at another AI company criticized the plan on social media. “This strategy and messaging misses the mark in a big way, and I say that as someone building an AI company. Treating AI agents as employees disrespects the humanity of your real employees. Worse, it implies that you view humans simply as “resources” to be optimized and measured against machines.”
After facing backlash, Lattice changed their mind. They will not give AI workers the same treatment as humans. This incident shows the growing fear of AI replacing human jobs.
Sample sentences
1. The company’s advertising campaign missed the mark and didn’t attract new customers.
2. I thought my joke would make everyone laugh, but it missed the mark, and no one found it funny.
3. The teacher’s explanation missed the mark, and the students still didn’t understand the lesson.
Origin
The expression “miss the mark” comes from archery, where it means to not hit the target.