Would You Buy Clothes From a Sweatshop? What About an Ethical One?
that’s the point: used to emphasize that something is done intentionally to highlight an idea or make people think differently
Filmmaker Oobah Butler has created a new clothing company called Ethical Sweatshop. If that sounds like an oxymoron, that’s the point. It is the name of a satirical clothing brand designed to expose exploitation in the fashion industry.
Butler found a legal loophole to make his Ethical Sweatshop. Instead of hiring adults, he had children pretend to be sweatshop workers. Since they were officially actors in a performance, he did not have to follow child labor laws. The children helped make a shirt advertising a fake cigarette company. The goal? To see if people care where their clothes come from or if they will buy anything if it looks good?
The shirts sold for £100, and Butler promised part of the profits would go to fight real sweatshops. Some people thought it was clever. Others said it was wrong. But whether people liked it or not, that’s the point—to make them think.
Sample sentences
A: This music sounds terrible. It’s just random noise.
B: That’s the point! The artist wants to challenge normal music styles.
A: This puzzle is impossible to solve!
B: That’s the point! It is supposed to be difficult so you feel proud when you solve it.
A: The movie ended without telling us what happened to the main character.
B: That’s the point! The director wants you to decide for yourself.
Read More:
Why This Internet Provocateur Is Launching an ‘Ethical Sweats