greenwashing: the practice of making a company or product to appear more environmentally friendly than it really is
Greenwashing Becomes Risky Business
Greenwashing is on the rise, but it could become a risky business. A group of activists are suing the board of directors of an oil company. They say they are not transitioning away from oil and gas fast enough. For the first time, the directors are being sued personally. The lawsuit could make serving on an oil company board far riskier in the future.
1. The company’s claims of being eco-friendly were debunked as greenwashing when it was revealed they had a poor environmental record.
2. The cosmetics company was accused of greenwashing when it promoted a new “all natural” line of products that still contained harmful chemicals.
3. Greenwashing can damage a company’s reputation if customers feel they have been misled.