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The Context of Culture

The difference between low and high context communication can perhaps be illustrated in the following example. Let’s say you meet someone for the very first time. You know nothing about each other, so you have to spend many hours talking and asking questions in order get to know each other. That’s pretty low context communication. But let’s say you’ve been married for 30 years. You don’t even need to talk in order to communicate. One look from across the room and you know exactly what your wife or husband is thinking, and nobody else can understand. That’s high context communication.

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