Jia Jiang was the founder of a small tech company in 2012 when he got rejected by an investor. Traumatized by this rejection, he was left with a sinking feeling in his stomach and was angry and insecure. Jiang wanted to give up on his company, but instead, he decided he needed to build his confidence. If he was going to be successful, he needed to get comfortable with failure and rejection. He needed rejection therapy.