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Motivation image

Motivation Is Free

The gods of Greek mythology could be brutal when angered. Of all the punishments given by the gods, the one given to Sisyphus stands out above the rest. Sisyphus was a king and a trickster. He was so clever that he actually cheated death – twice! As punishment for his hubris, he was forced to push an enormous boulder up a mountain for eternity. Again and again, he would struggle under the weight of the rock only to watch it roll back down. The punishment was a recipe for meaningless frustration. According to behavioral economist Dan Ariely’s research, the Greek gods must have known something about the human psyche.

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